SMPRs - give them a go

I didn’t talk about SMPRs in Tuesday’s post, so it’s worth going over now. The Social Media Press Release is deconstructed so that blogs and other automated sites can import the content and use it more easily. Think about when you imported your CV into Linkedin - it probably used most of the information in the right context but you had to perhaps tweak a few headers. Most people agree that’s pretty neat.

Of course there’s no internationally recognised standard for SMPRs but you can see an example here. Some PR practitioners might deride it as 'dumbing down' but I see it as an extra. Once you have a fully approved conventional release for your important journalist contacts, it doesn’t take a minute to deconstruct it.

Will SMPRs become a standard part of the B2B PR toolkit? Who’s to say whether Twitter will mature as a B2B tool, come to that. We don’t know the answer - but while we wait to find out, let’s keep on top of these emerging trends.