Doing without the Internet

ft.com carried a podcast yesterday about a marketing exec planning to do without the internet for a week. He represents a company that "secures Web communications and accelerates business applications across the distributed enterprise," so I'm guessing it is not going to be a walk in the park for him.

Whatever next? The CEO of Nestlé goes on hunger strike? One person isn't statistically significant and this story is just nonsense. Why not look at how it has changed the lives of 'real' people? Whatever they are ...