A model is emerging in the US that shows how local journalism might work when newspapers have disappeared. Some hyperlocal bloggers - servicing audiences of around 50000 - are pulling in advertising revenues of $200K pa and with modest growth could start to employ staff.While established (and unemployed) journalists are best placed to provide quality news content they have little experience of advertising and sales and can best exist as part of an ‘eco-system’ where diverse organisations complement each other. The size of these units will never compare to the traditional regional newspapers but would still be significant.
Check out the full report here: http://www.guardian.co.uk/media/2009/sep/14/ecosystem-hyperlocal-bloggers
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