A place called Convergence

Everybody knows content is king, but where is that content coming from? Who can you rely on to consistently provide informative, on-message and interesting material for your website? It’s interesting that I have met a number of SEO consultants recently who have found themselves quite literally dragged into PR. It’s a service that their clients clearly need, it’s just that they aren’t that sure of being qualified to offer it.

The other side of the coin is the PR consultant who finds him or herself working more and more in the digital space. We have the writing skills and everything that goes with that - the ability to collect the right information and produce engaging copy that gets the point across. But the learning curve is a steep one when technology is constantly evolving.

There’s no shame in admitting that we all have to learn new skills and there are some great training courses on offer for people who want to fill in gaps in their knowledge. What is really striking is that PR and SEO professionals often find themselves in the same sessions … filling in the gaps in each others’ knowledge. Now that’s what I call convergence.